AdviceGrants and fundingSupport

E-commerce support

Wallonia Export & Investment Agency (AWEX) offers comprehensive e-commerce support for international expansion: strategic expertise, funding for digitisation, networking and access to international business events.

Advantages

1. Strategic support

Funding: Wallonia Export & Investment Agency (AWEX) grants for expenditure on digital export marketing (Communication support)
Networking: connections with experts, service providers and strategic marketplaces
Cooperation partnerships: liaison with trade associations and public bodies
Training: identification of training courses

2. Events and opportunities

Networking: workshops and webinars to meet key players in the digital sector
Market intelligence: analysis of e-commerce trends and identification of growth markets
Advantages: preferential offers negotiated to boost your online visibility

Bénéficiaire

Maturity Score≥ 30%

Company profileLE, SME, VSE

*The company must have its operational headquarters in Wallonia and be pursuing an international project that generates added value for the Walloon economy.

Bespoke support in three steps

1

Assess your digital readiness

Assess your preparedness for international e-commerce (strategy, marketing, logistics, payment, etc.) with the Wallonia Export & Investment Agency (AWEX) Cross-border Maturity Model audit.

2

Receive your personalised report

A comprehensive assessment and concrete recommendations to structure your e-commerce strategy according to your target markets and resources.

3

Take action with our personalised support

Benefit from a personalised support plan to find out what support your business is eligible for and how to access it.

1. Strategic support

The company gets support in implementing its international e-commerce strategy

Financial support and training: develop your competitiveness through the expansion of Wallonia Export & Investment Agency (AWEX) financial incentives that support your digital marketing expenditure for exports (search engine optimisation, influencers, etc.). In addition, benefit from training recommendations and referrals to regional partners (Becom, Digital Wallonia, etc.) to build your skills.

Strategic networking: we facilitate your access to key resources: identifying and connecting you with online channels/marketplaces, experts or specialist service providers, as well as putting you in touch with public partners or private federations.

2. Events and opportunities

Develop your network and enjoy exclusive benefits to accelerate your digital growth in export markets

Networking and market intelligence: take part in our events, workshops and webinars dedicated to international digital commerce. This is the ideal opportunity to analyse e-commerce trends, identify promising markets and meet key players to take your project to the next level.

Discover the EU Cross-Border E-Commerce Forum

Negotiated opportunities: discover the opportunities offered by Wallonia Export & Investment Agency (AWEX), including preferential deals negotiated to boost your visibility and online ranking. These advantages are designed to open doors to new markets for you.

Discover international B2B listing opportunities

Grants and funding

Support with communication

A grant that supports the implementation of a communication and marketing strategy, particularly digital, linked to the development of new markets or the launch of products and services for export to enhance their international visibility.

≥ 30%
LE, SME, VSE

See all

E-commerce on video

PodcastInternational e-commerce: why and how to get started?

AdN & SNI webinarInformation session on mandatory electronic invoicing

AdN & SNI webinarDigital marketing ahead of the festive season and during the sales period

Training courses with our partners

AdN/Digital Wallonia

BeCom

CrossBorder Europe

FAQ

What types of digital marketing expenditure are eligible for Wallonia Export & Investment Agency (AWEX) financial incentives?

As part of its support for the international development of Walloon businesses, Wallonia Export & Investment Agency (AWEX) has expanded its financial incentives to include more digital marketing-related expenditure.

Depending on your project and subject to certain conditions, the following may be eligible:

search engine optimisation (SEO) and search engine advertising (SEA) costs,
online advertising campaigns (Google Ads, social media ads, etc.),
the creation of digital content for international audiences,
the use of influencers or content creators for foreign markets,
optimising visibility on international platforms or marketplaces,
certain costs related to digital strategy and expert support.

What is the Cross-border Maturity Model (CMM)?

The Cross-border Maturity Model (CMM) is a strategic diagnostic tool developed to help Walloon businesses assess their level of readiness for international e-commerce.

In practical terms, it is a structured audit that analyses the key pillars of a cross-border e-commerce project, in particular:

· international strategy,

· digital marketing (visibility, acquisition, brand awareness),

· online sales channels (website, marketplaces, B2B/B2C),

· regulatory and logistical aspects,

· customer service and after-sales support.

Following this audit, the company receives:

· a personalised report,

· a clear assessment of its digital maturity,
concrete, prioritised recommendations for structuring or strengthening its international e-commerce strategy,

· The CMM is the first step in Wallonia Export & Investment Agency (AWEX)’s e-commerce support programme and enables the rapid identification of growth drivers for exports.

How can I take part in the EU Cross-border E-commerce Forum?

The EU Cross-border E-commerce Forum is a leading event dedicated to cross-border digital commerce in Europe. It is aimed at businesses wishing to:

· gain a better understanding of the challenges of international e-commerce,

· discover trends, best practices and promising markets,

· meet experts, platforms, service providers and public or private partners.

To take part:

1. Visit the event page on the Wallonia Export & Investment Agency (AWEX) website;

2. Register via the online form once registration opens;

3. Enjoy a packed programme combining conferences, panels, networking and feedback sessions.

Your dedicated contact

Our advisor is available to assist you with your projects and answer your questions.

PrescilliaTang

Logistics & E-commerce Business Developer

Namur