Support with communication

The company submits its grant application by completing the online form available via its client zone, with the following in attachment:

1. A description of the company’s international project and its implementation plan for the next 12 months.
2. A description of the communication initiative, including at least a presentation of the company’s communication campaign, the list of countries targeted by this campaign, the communication materials to be used, and an estimated budget
3. The statement of claim for payment of the advance
4. The sworn declaration ”De Minimis”
   In January 2026, the European Union opened a public register of de minimis aid, which includes all public aid under this scheme, including aid for internationalisation.
   Find out more

Practical information

The grant application can only be processed if the form is complete and accompanied by the required annexes (statement of claim and De Minimis declaration).
Payment of the advance for any new grant is conditional upon a request for payment of the balance of the previous grant.
It is reiterated that every beneficiary undertakes to reimburse Wallonia Export & Investment Agency (AWEX) for any part of the grant received that exceeds the amount justified by the accepted supporting documents.
The beneficiary company is required to inform Wallonia Export & Investment Agency (AWEX) and seek its prior approval for any changes to the initiative.
This is a ‘de minimis’ aid measure within the meaning of Commission Regulation (EU) No 2023/2831 of 13 December 2023.

For applications for incentives that have been approved for a grant, the procedure is simplified, in accordance with the principle of trust.

The application for payment of the balance of the grant awarded must be submitted by the company no later than 15 months after the date of notification of the grant, by sending the following duly completed documents to Wallonia Export & Investment Agency (AWEX):

1. A report on the results of the subsidised communication campaign, including a breakdown of eligible costs incurred (excluding VAT)
2. A statement of claim for payment of the balance of the grant (template available for download below)
3. A digital copy of the communication media produced and a screenshot in the case of a digital publication

All subsidies are paid on the basis of trust. However, to ensure compliance with subsidy conditions and proper use of public aid, Wallonia Export & Investment Agency (AWEX) carries out spot checks on a random basis.

If you wish to contest a decision we’ve made, please consult our appeal procedures.