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EU Cross-Border E-commerce Forum 2026
Business Convention
About the Forum
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WHEN ?
8–10 September 2026
WHERE ?
At the Palais des Congrès de Liege (Esp. de l’Europe 2, 4020 Liège) , in the heart of Europe, hosted by Liege Airport and AWEX.
WHAT ?
The EU Cross-Border E-commerce Forum is an international event bringing together e-commerce, air cargo and logistics professionals from Europe and beyond.
The forum addresses the key challenges and opportunities shaping the cross-border e-commerce industry while providing a powerful platform for networking, learning, innovation and collaboration.
Over 3 days, the event will gather:
- 850 attendees
- 300+ companies
- 100+ freight forwarders, combining e-commerce specialists with leading global forwarders active across the full cargo spectrum
- 60 cargo airlines
- E-commerce experts and service providers
- Logistics leaders, shippers and supply chain players from all cargo verticals.
- Customs authorities and regulatory bodies at Belgian and European level
- 53 international speakers
- 17 expert panels
- 15 press magazines
The event combines:
- FORUM – Conferences and discussions covering global e-commerce dynamics and the evolution of cargo and aviation industries as well as Sub-Forum with more specific and specialized focus
- EXPO AREA – A dedicated exhibition space where companies showcase solutions and connect with key industry players
- LAB AREA – An innovation-driven space where entrepreneurs present smart technologies and operational solutions for the whole e-commerce value chain
- B2B Matchmaking – A smart networking platform featuring pre-scheduled one-on-one meetings to connect participants with solution providers and foster concrete business partnerships
- NETWORKING EVENINGS – Exclusive networking evenings organized in iconic venues across Liege, creating unique opportunities to connect with industry leaders, partners and decision-makers in a relaxed and inspiring atmosphere.
WHY ?
Because cross-border e-commerce is transforming global trade and Cargoland by LGG is positioned at the center of this evolution.
Recognized as one of Europe’s leading cargo hubs, Liege Airport offers unmatched flexibility, connectivity and tailor-made logistics solutions:
- 5th cargo airport in Europe
- 1st freighter cargo airport in Europe
- 21st cargo airport worldwide
- 1,325,000 tons of freight handled in 2025
- 1 billion e-commerce parcels processed
- 750 tons of flowers handled daily
- 12,000 horses transported every year
- 200,000 m² of warehouses
- 20,000 m² of offices
- Carbon neutrality target by 2030750 tons of flowers handled daily
Together with Wallonia Export-Investment Agency (AWEX), the forum creates a unique meeting point where logistics, digital commerce, innovation and international business come together to shape the future of seamless global trade.
WHO SHOULD ATTEND ?
- E-commerce Business Owners & Managers
- Supply Chain & Logistics Professionals (C/S/V levels)
- Marketing & Sales Executives
- Legal & Compliance Officers
- Technology & Innovation Leaders
- Airlines Representatives (C/S/V levels)
- Freight Forwarders (C/S/V levels)
- Ground Handlers (C/S/V levels)
TOPICS
- Future of E-commerce
- International Trade
- Public regulators : Belgian & European
- Verticals : diversification approach
- AI & Digitalization
- Data & Compliance
Agenda
The EU CBEC Forum will take place over two days, from 9 to 10 September, with pre-Forum activities scheduled for 8 September.
To welcome early arrivals and encourage networking in a relaxed and informal atmosphere, participants are invited to discover Liège through an activity. The activity will take place from 2:00 to 4:00 pm and will be followed by the traditional Welcome Reception from 6:30 pm.
The Forum officially begins at 9:00 am on 9 September and features a dynamic programme of inspiring keynote speakers, engaging sessions, one-to-one meetings, and an exhibition. The event will conclude at 1:00 pm on 10 September.
Speakers
The EU CBEC Forum brings together leading policymakers, customs experts, business representatives, academics, and industry professionals from across Europe and beyond. Our speakers will share their expertise, insights, and practical experiences on the latest developments, challenges, and opportunities in cross-border e-commerce.
The full and most up-to-date list of speakers is available on our dedicated speaker page.
Sponsors
The EU Cross-Border E-Commerce Forum is Europe’s premier gathering for the cross-border e-commerce and air cargo ecosystem. Now in its 5th edition, the Forum is a proven platform for connecting with decision-makers who shape the future of global trade.
At the 2024 edition, 19 sponsors joined forces with us, alongside 34 exhibitors (including Lab companies), in front of 792 registered participants and 581 offline attendees from across Europe and beyond. Sessions drew viewers from Belgium, the Netherlands, Germany, France, the UK, and the UAE, with attendees at manager, director, and C-level representing the most influential voices in the industry.
For the 2026 edition on 8, 9 & 10 September in Liège, we are targeting over 850 participants and an even broader international reach. Sponsorship packages have been designed to offer maximum visibility before, during, and after the event, from branded exhibition stands and speaking opportunities to logo placement across all communications and digital channels.
See sponsor’s details on eucbec2026.com
Don’t miss your opportunity to put your brand at the heart of the cross-border e-commerce conversation.
Participation Fee
Participation in the EU CBEC Forum is available at a registration fee of €150 (excluding VAT). In accordance with Belgian regulations, 21% VAT will be applied.
Your registration includes access to all official Forum activities, including:
- The activity and Welcome Reception on 8 September;
- All Forum sessions, the exhibition, and the 1:1 matchmaking programme on 9 and 10 September;
- The Gala Dinner on 9 September.
Your registration grants full access to the complete EU CBEC Forum experience, offering valuable opportunities to learn, connect, and network with fellow participants.
Meetings one-to-one
Make the most of your participation in the EU CBEC Forum by connecting with fellow attendees through the B2Match matchmaking platform.
As part of the registration process, you will be asked to complete a short set of B2Match profile questions. This information will help create your profile and enable the platform to suggest relevant connections based on your interests and areas of expertise.
Once your registration has been confirmed, you will receive your access credentials for the B2Match platform. From there, you can complete your profile, browse other participants, and schedule one-to-one meetings in advance of the Forum, ensuring you maximise your networking opportunities and make the most of your attendance.
Practical Details
To help you plan your visit, we have compiled all the essential practical information for the EU CBEC Forum in one convenient guide.
The Practical Information Guide includes details on recommended accommodation, transport options, the shuttle service, and directions to the venue. We encourage all participants to consult this guide before travelling to ensure a smooth and enjoyable experience.
You can download the practical information guide below.
Past Events
Nearly 600 industry professionals gathered in Liège for two days of high-level debate on the future of cross-border e-commerce.
54 speakers,7 keynotes and 11 panels covering trade imbalance, cargo excellence, marketplaces, and what seamless shipping really means in practice. Networking ranked as the #1 highlight, with hundreds of real conversations started on the floor and continued through the event app. 90.9% of attendees left with their expectations.
Aftermovie 2024
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Gallery 2024-25
Contact us
![]() AWEX | ![]() Liège Airport |
Sponsors 2026
Contacts
Prescillia Tang (AWEX)
Organisation
AWEX
The Wallonia Export & Investment Agency is the public agency dedicated to strengthening Wallonia’s international presence. AWEX supports Walloon businesses seeking to expand globally. As a ONE STOP-SHOP, it provides strategic guidance, market intelligence and operational support to ensure successful export development.
Cargoland by LGG
Cargoland, is one of Europe’s leading cargo airports and a major logistics hub at the heart of Europe. Specialized in air freight and e-commerce logistics, the airport continuously develops innovative services, infrastructure and tailor-made solutions for its global economic partners.

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