Help & services

Our geographical experts

Your strategic resources for understanding foreign markets, approaching them with full knowledge of the facts and defining a commercial strategy with high added value.

Mission of the geographical experts

Based at AWEX headquarters in Brussels and Loyers, our geographical experts provide strategic intelligence on your export markets. They help you define your export strategy, identify promising markets, analyse risks and opportunities and help you realise your ambitions.

Working closely with our economic and trade advisors, sector experts and regional centres, they will provide you with a macro vision and personalised, practical advice (the “do’s and don’ts”) to help you tackle different foreign markets effectively.

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Strategic intelligence, identification of business opportunities and advice to companies (international positioning)
Hosting foreign delegations
Promoting your success stories
Helping foreign companies based in Wallonia to expand internationally

Why contact a geographical expert?

1

Strategic intelligence and advice for companies (international positioning)

2

Organisation of complex missions (princely missions, state visits, exploratory missions, etc.)

3

Networking with foreign embassies

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In Belgium

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Practical support

Our geographical experts will answer all your questions.

FAQ

Is there a charge for advice from geographical experts?

Geographical Experts - What's an "Area Manager" at Wallonia Export & Investment Agency (AWEX), and what's their main role?

An Area Manager is an expert based at Wallonia Export & Investment Agency (AWEX) headquarters (in either Brussels or Wallonia) who specialises in a specific geographical area (e.g. Western Europe, Latin America, Asia-Pacific). Their role is to serve as your first strategic point of contact before you approach a foreign market. They oversee promotional activities in that area, liaising with our network of foreign attachés.

Does Wallonia Export & Investment Agency (AWEX) cover all countries worldwide through its experts?

Wallonia Export & Investment Agency (AWEX) covers almost the entire globe, but the level of service may vary.

Priority countries: there are AWEX offices on the ground and intensive monitoring by the Area Manager.
Countries covered by jurisdiction: some countries do not have their own AWEX office but are covered by a neighbouring office or by the relevant Belgian Embassy, always under the supervision of the Area Manager.

What is the difference between an Area Manager and an Economic and Commercial Counselor ?

This is a crucial distinction:

The Area Manager is based in Belgium. They define the overall strategy, advise you at the outset and validate the suitability of your project for their area.
The Economic and Commercial Counselor is based abroad (in the target country). They act as your “eyes and ears” on the ground, providing accurate local information, lists of potential customers and logistical support during your visits.

Work with other AWEX experts

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Our advisers abroad - CEC

The economic and commercial advisors support Walloon companies on international markets, facilitating access to new opportunities and sustainable partnerships thanks to tailor-made support.

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Our sector experts

Business specialists who can help you succeed internationally thanks to their in-depth sector expertise and targeted strategies tailored to your sector and international markets.

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