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How to Successfully Prepare for Your Trade Exhibition and What to Do Afterwards
Séminaire
Taking part in a trade exhibition is a major investment. Today, success depends not only on what happens during the event, but also on how well you prepare beforehand and how effectively you follow up afterwards. In fact, the preparation process does not end on the last day of the exhibition – it only truly concludes once all follow-up actions have been completed.
Participation
During this workshop, you will discover practical tips on how to manage post-exhibition follow-ups effectively and how to strengthen your role as a successful representative of your company.
Have you ever wondered …
• We met potential German customers at the exhibition. How should we proceed? What should our next steps be?
• How should we organise our follow-up call or meeting?
• Who will we have to talk to?
• Why do they treat our contract as if it were the Ten Commandments?
• Why can’t they be more flexible?
• Why do they want everything in writing? What about trust in our business relationship?
If any of these questions sound familiar — or if you have ever considered giving up on the German market, this seminar may prove useful to you.
Agenda Overview
09:00 Welcome and introductions
09:30 Definitions and theoretical background
10:00 Cultural dimensions
12:30 Lunch and off-stage discussion
13:30 Rules and procedures
15:00 Documentation
17:00 Wrap-up and end of seminar
Verena Kienzle, self- employed intercultural coach with a lot of international experience, will hold the workshop in English.
Date: 16th April 2026 | 09:00 – 16:30
Location: BluePoint, Bd Emile de Laveleye 191, 4020 Liège
The participation fee is 100 € incl. VAT (lunch included).
Please register before 9th April. As the number of participants is limited, the registrations are sorted by date.
Cancellations must be received no later than 13th April to avoid a €75 no-show fee.
Contacts
Maud PESTIAUX
Organisateurs
AWEX EUPEN