How to Close Deals with German Business Partners

The reality is that many business opportunities in Germany are not lost because of the product, the price or the competition — but because suppliers often fail to understand how German companies evaluate partners, manage risk and ultimately take decisions.

Closing a deal in Germany requires more than a good sales pitch. During this practical seminar, you will discover what really happens between a first promising meeting and a signed contract. You will learn how to build credibility, anticipate objections, navigate decision-making processes and position yourself as a trustworthy long-term business partner.

Key topics include:

• Understanding German decision-making processes
• Building trust and credibility with German partners
• Communicating effectively during critical stages of the sales process
• Following up strategically after meetings

Because in Germany, closing a deal is not only about having the right product — it is also about understanding how decisions are made.

The participation fee is 100 € incl. VAT (lunch included).

The invoice will be sent by the accounting department of Awex Brussels.

We ask you to make the payment immediately after receipt of the invoice.

Please register before 8th October.

The number of participants is limited, that is why the registrations are sorted by date.

After registration you will get a confirmation.